Improve the health of the people of Wisconsin by supporting and strengthening physicians' ability to practice high-quality patient care in a changing environment.

Opioid Task Force

With the misuse and abuse of heroin and other opioids at epidemic levels in Wisconsin and the rest of the country, the Society convened an Opioid Task Force in 2015 to shape and focus our efforts in three key areas: legislation, physician education and public awareness on this critical issue.

Some of our efforts include the following:


  • Working closely with State Rep. John Nygren on his Heroin, Opiate Prevention and Education (HOPE) Agenda, a series of 20 bills targeting heroin and prescription drug abuse and addiction that were introduced and passed during the past two legislative bienniums.

Physician Education

  • Offering Improving Opioid Prescribing, a webinar series focusing on safe opioid prescribing practices. These webinars, presented by Wisconsin physicians who specialize in addiction and pain management, are designed to address the challenges faced by physicians and other prescribers and to improve opioid prescribing practices without compromising the quality of patient care. (Approved for AMA PRA Category 1 Creditâ„¢.)
  • Development of a performance improvement CME activity to support physicians in the implementation and use of the Prescription Drug Monitoring Program. (Scheduled to launch in Fall 2016.)

Public Awareness

  • Partnering with Wisconsin Attorney General Brad Schimel to help educate the public with a “Dose of Reality,” a statewide campaign to increase awareness and provide information to the public about the dangers of misusing prescription pain medicines.
  • Creating greater awareness through print, radio and social media, including the distribution of public service announcements (PSA) recorded by Society members on the dangers of the misuse of opioids.

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