Improve the health of the people of Wisconsin by supporting and strengthening physicians' ability to practice high-quality patient care in a changing environment.

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DRU-015: Direct-To-Consumer Advertising of Pharmaceutical Products

Direct-To-Consumer Advertising of Pharmaceutical Products: The Wisconsin Medical Society opposes direct-toconsumer advertising of prescription pharmaceuticals. The Wisconsin Medical Society support unbiased, independent and publicly funded education to consumers regarding disease states and available treatments. (HOD, 0416)