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PHY-015: Truth in Advertising

Truth in Advertising: The Wisconsin Medical Society (Society) supports legislation that clarifies physician and healthcare practitioner qualifications and does not support the use of the term “doctor” without qualification. Specifically, a doctorate of nursing practice should be identified as a doctorate of nursing practice and not just as doctor. Practitioners of podiatry should be identified as doctor of podiatry, podiatric surgeon, or doctor of podiatric medicine. Practitioners of dentistry should be identified as dentist, doctor of dental surgery, or doctor of dental medicine. Practitioners of optometry should be identified as optometrist or doctor of optometry. The Society supports the identification of the physician supervising procedures and care by non-physician health care providers including bedside care and in all advertisements. (HOD, 0415)